Welcome to the LEVEL Studios blog – an agency outpost where the rigors of the everyday give way to unstructured thought, ideas and conjecture. As the Internet rewrites the rules of content distribution, it seems that (literally) every connected individual has their opinion voiced in a blog, their latest photoset posted for slideshow viewing and an incriminating video of their crazy uncle streamed in multiple data rates. Great!

So why join the circus?

Because our agency has a collective culture that is diverse and valuable. Because our client base produces products and services that should have social impact – not just economic metrics. Because our industry is focused on creating efficiencies in consumption, not models of sustainability. Because our global economy is a house of cards built on a widening gap between those that have access to information and technology, and those that do not. And because our generation is the one generation that matters right now.

We need to do a better job with what we’ve been given. As individuals, we need to find that sense of purpose that drives us to be better. As companies, we need to strive for not just a place in history, but a place in humanity. As an industry, we need to think less about opulence for a few and more about sustenance for many. As a global community, we need to use information and technology as a means of connection, not separation.

So while our agency won’t save the world, we’re thinking about what it will take to. And we’d like to contribute in some way by using our agency powers for good. People connected with brands, products strengthened by responsible promotions, returns that are beneficial for all parties. All beginning with new ideas and unstructured thought, fostered by an agency that is built on innovation and balance. Because regardless of how much information is already floating out there in the ether, we can always use another starting point.

Thanks for contributing.

Tom