Seth Godin at Gel 2006 from Gel Conference on Vimeo.

GEL (“Good Experience Live”) conference recently posted video of a 2006 Seth Godin presentation discussing the idea of why so many things are broken. Seth provides hilarious examples of things poorly designed, why they were designed that way and how to fix and avoid these problems in the future.

7 reasons why things might be broken:

1) Not my job

2) Selfish jerks

3) The world changed

4) I didn’t know

5) I’m not a fish

6) Contradictions

7) Broken on purpose