The last of the attendees at CONNECTIONS™: The Digital Living Conference and Showcase have filed out of the Santa Clara Convention Center. Participating as an event sponsor, exhibitor and resource, LEVEL reinforced the commitment to the industries and marketers who strive to produce engaging user experiences across connected devices. More than that though, LEVEL walked away with a wealth of insight and new connections – no pun intended.

The CONNECTIONS conference focused on emerging technology markets in digital media, content distribution as well as mobile applications and services. The conference drew consumer electronics, media and technology professionals who are focused on addressing critical business issues pertaining to the converging entertainment, media and services markets for consumers. Keynotes, panelists, exhibitors and general attendees representing Cisco, Logitech, Verizon, Samsung, Intel and Accenture (to name a few) had much to share, but notably understated (if mentioned at all) in the presentations was what’s being done to ensure an optimal total user experience.

For those who happened across the LEVEL booth at the event or connected with the LEVEL team during the Laker’s 7-point win over the Celtics in Game 3 or the Blackhawk’s taking of the Stanley Cup, they were happy to get the bug in your ear… Investing in the total user experience of your product from both a marketing and product development perspective will positively impact brand loyalty and ultimately, financial results.

In January 2010, LEVEL launched the “Everything is Connected” campaign (http://level-studios.com/connected), which focuses on delivering better user experiences on connected devices. Part of bringing the “Everything is Connected” message included the “Green” sharing of LEVEL-authored business intelligence around the connected device adoption motivators via branded Flash drives. For LEVEL, the conference was the opportunity to not only share the campaign message, but to continue refining the LEVEL methodology and invest in understanding the evolving product ecosystem, including monetization of content, technology trends and user interface (UI) best practices.

In total, the three day event not only resulted in a wealth of great information and networking for the LEVEL team, but also a renewed sense of purpose to keep challenging brands to consider the total user experience. A note to the readers, Flash drives should not be left unattended at conferences. The LEVEL team saw the immediate success of their branded swag drive otherwise reasonable professionals to assume various alias’, attempt multiple stealth flybys and the bold approach of grab a handful and bolt. If you happen to get a LEVEL Flash drive as a gift for your next milestone (anniversary, graduation, birthday, holiday, etc.), you’re urged to think twice about accepting the loot.

To learn more about CONNECTIONS™: The Digital Living Conference and Showcase, visit: http://www.parksassociates.com/events/connections/2010/index.html