Just a few more days until we mix it up with LEVEL clients, partners and team members to put some inventive new marketing and business ideas on the table at Interplay. One of the important discussion points will be the marketer’s role in managing changing consumer expectations around content across multiple devices — and how to deliver beyond those expectations.

Michael Pachter, Research Analyst with Wedbush Securities, is the go-to analyst for many game and content studios as well as a global voice on the opportunities and challenges for businesses in the entertainment industry. He will unveil some of the specific ways marketers can adapt their strategies to appeal to consumers who are interacting with entertainment content more than ever and in more places than ever possible.

Michael is one of those rare breeds of lawyer, MBA, financial guru, marketer, visionary and gamer, and he hosts the fantastic Pach-Attack podcast on iTunes and GameTrailers.com where he talks about the business of gaming (it’s great, subscribe!).

Learn more about Michael’s session “Putting Customers at the Wheel – How Consumers are Driving Marketing Innovation” and the rest of this year’s Interplay event lineup by downloading the Interplay 2011 app for iPhone, Android and Blackberry.