Rishi Chandra, Product Lead at Google TV, kicked the first day of Streaming Media West in Los Angeles last week. From the historical fragmentation patterns of broadcast television (the impact of cable and additional choice) to why now is the time we get to offer even more choices for Web users (better infrastructure, better technology itself, lower cost to create content), it’s clear that we’re ready for the Web and TV to meet.
Well, unlike Kevin Costner’s Ray Kinsella character in Field of Dreams, we doubt the Google product developers heard voices that told them to build the Google TV platform. Rather, they had the market data and insight that green lighted the development effort of creating a product, which adds to the television experience. While it still seems like science fiction to many, it is coming*.
*The caveat (of course) or disclaimer rather, is that the success of Google TV or any other competing platform lies in the seamless total user experience that it must facilitate for consumers. Without it, only a few bargain hunters and novelty collectors will follow the early adopters.
Jordan Wells of LEVEL attended Rishi’s keynote and reminds us that long-term success factors aren’t changing. It’s all about delivering an integrated total user experience across devices.
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We’ll be joining our partners at NewTeeVee LIVE in San Francisco on Wednesday, November 10th.
At 10:30AM, our own Jordan Wells will team up with Kyte and their clients including CNET and Jobnob do discuss experiences and successes using online video platforms to deliver video across multiple screens.

179 Games, 1,611+ innings, 4,833+ outs and then some, this baseball season. I have to admit that, even as a die-hard, I missed some of those pre-season day games (forgive me). I did however see the last out which gave the San Francisco Giants their very first World Series Championship. And, as I watched the last strikeout of the season on my son’s 3rd birthday, I thought I would scream or hug my son or my father-in-law who is also a long-time Giants fan from the days at The Stick, but I didn’t. I was perfectly quiet. I sat down and watched. In awe of something bigger than a title or a trophy or a shiny ring made of gold. A Team. This Team. The 2010 Giants.
It was an “ah-hah” moment at the