Google TV – Build it and they will come?

Rishi Chandra, Product Lead at Google TV, kicked the first day of Streaming Media West in Los Angeles last week. From the historical fragmentation patterns of broadcast television (the impact of cable and additional choice) to why now is the time we get to offer even more choices for Web users (better infrastructure, better technology itself, lower cost to create content), it’s clear that we’re ready for the Web and TV to meet.

Well, unlike Kevin Costner’s Ray Kinsella character in Field of Dreams, we doubt the Google product developers heard voices that told them to build the Google TV platform. Rather, they had the market data and insight that green lighted the development effort of creating a product, which adds to the television experience. While it still seems like science fiction to many, it is coming*.

*The caveat (of course) or disclaimer rather, is that the success of Google TV or any other competing platform lies in the seamless total user experience that it must facilitate for consumers. Without it, only a few bargain hunters and novelty collectors will follow the early adopters.

Jordan Wells of LEVEL attended Rishi’s keynote and reminds us that long-term success factors aren’t changing. It’s all about delivering an integrated total user experience across devices.

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We’ll be joining our partners at NewTeeVee LIVE in San Francisco on Wednesday, November 10th.

At 10:30AM, our own Jordan Wells will team up with Kyte and their clients including  CNET and Jobnob do discuss experiences and successes using online video platforms to deliver video across multiple screens.

Posted by Alexandra League on 11/9/10 9:00 AM

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Criteria for selecting the right online video platform

Curt Van Inwegen (VP | Client Services at LEVEL) joined a diverse panel on the topic of online video platforms Tuesday, November 2nd.  He and the other panelists shared their thoughts on how to choose the right online video platform for your business. The panel was part of Streaming Media West’s - OVP Summit in Century City, CA. Check out a recap of the criteria you should consider for selecting the appropriate OVP for your business in the video below.

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Posted by Alexandra League on 11/8/10 4:12 PM

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LEVEL Honored at 2010 Davey Awards

Davey

The winners of the 2010 Davey Awards have been announced by the International Academy of the Visual Arts today. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. LEVEL was recognized with the following:

  • Gold Award Winner in the Activism Category for LEVEL Studios | 2009 Holiday Campaign
  • Silver Award Winner in the Tourism Category for San Luis Obispo Vacations
  • Silver Award Winner in the Food & Beverage Category for Monster Energy

Congratulations to the LEVEL team!

Posted by Danielle Douglass on 11/4/10 9:06 AM

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Until next season

giants_parade-300x174179 Games, 1,611+ innings, 4,833+ outs and then some, this baseball season. I have to admit that, even as a die-hard, I missed some of those pre-season day games (forgive me). I did however see the last out which gave the San Francisco Giants their very first World Series Championship. And, as I watched the last strikeout of the season on my son’s 3rd birthday, I thought I would scream or hug my son or my father-in-law who is also a long-time Giants fan from the days at The Stick, but I didn’t. I was perfectly quiet. I sat down and watched. In awe of something bigger than a title or a trophy or a shiny ring made of gold. A Team. This Team. The 2010 Giants.

What can we learn? Was it a fluke? A perfect storm of events? Or, was there something more? Team building is something that we talk about a lot. I believe in team. Aristotle once said, “The whole is more than the sum of its parts.” 1 plus 1 will always equal 2 whether you call it the whole or the sum so what does it mean? Maybe he’s talking about the 2010 Giants. Maybe he’s referring to something intangible, unquantifiable, unidentifiable. Something more. What can we learn? We can learn how to build a team. Those are the things we should be building our teams on. Those are the things we should be searching for when sitting across from a college grad in an interview. Do they have passion? Do they have that spark in their eye that is bigger than their diploma of suma cum whatever-ya-call-it and bigger than any class they took or book they read. Now, I know it’s easy to say, but how do we do it? If it’s so unidentifiable, how do we see it or find it? We don’t. You think Brian Sabean had any idea what he was doing when he crafted this season’s cast of characters? He didn’t. Sure, he hoped, but I’m telling you he had no clue how it would turn out. He believed. He had faith. He believed Burrell would hit 20 home runs. He had faith Juan Uribe and Edgar Renteria would last the season.

Now, I’m not telling you to go hire the first guy or girl you meet because you think you saw something in their eye. It’s probably just an eyelash. But I am telling you to look past the experience or the bullet list of skills that everyone puts on their resume anyway. Look deeper. Look harder. Look at the person next to you and ask yourself if you can make them better. Ask yourself if they can make you better. Ask yourself if one person on your team complements another. That my friends, my comrades, my colleagues is where greatness will appear. Where the whole is truly more than the sum of its parts. Where all things are equal and all things are so uniquely different that it just works its mysterious magic and indescribable things happen.

Until next season…

Chris

Posted by Chris Guthrie on 11/3/10 10:04 AM

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How Should Content Owners be Preparing for the Future of Mobile?

image_2It was an “ah-hah” moment at the Digital Media Conference in San Francisco last Thursday as Colin Dixon, a senior analyst & IPTV practice manager for The Diffusion Group kicked off the day with some of the research his firm has conducted on Top Digital Media Trends. Dixon put up a slide that illustrated how things used to be – with content providers in the middle, and consumers circling on the outside looking for what they want.  He then showed us what it’s like today, and it painted a much different picture: now, consumers are sitting pretty in the center, and providers are on the outside.

The onus is on them (the providers) to find us (the consumers).

This theme resonated through the conference, which brought together decision-makers from media, entertainment and technology businesses, investors, and policy-makers involved in the digital distribution of media and entertainment. One conference session titled “Mobile Apps: Innovating Now and For the Future” dove into the topic of opportunities surrounding the mobile market. Panelists included executives from Kyte, Pandora, The All Access Group, and PointAbout, as well our own Chris Stavros, Technology Strategist at LEVEL.

The panel members addressed the dynamic between carriers and OS platform providers, and who will be the gatekeepers with respect to content available on mobile platforms. According to Tom Conrad of Pandora before the iPhone, carriers were the gatekeepers throughout the ecosystem. It was well understood that if you didn’t have carrier blessings, you could shut down apps they didn’t care for. Then along came Apple with a disruptive approach. While the Web was open, the App Store was still controlled by Apple.  AT&T took the bait, but others turned them away for fear of losing control.

What would you have advised a carrier to do in this case? [Or…Do you think other carriers missed the boat?]

Stavros’ approach is to advising brands that come to LEVEL and begins with a question, “where do they fit in the grand design?” “What’s compelling to users is when boundaries don’t exist,” Stavros says. “When looking for a long-term strategy, content owners need to embrace that it’s never going to be just their world.  We advise clients to focus on compelling differentiations, but don’t build a fiefdom and expect everyone to come.  You can spend all your energy trying to control things, or you can let the community decide.”

And if the rumors are true about Verizon partnering with Apple for the iPhone, perhaps it means carriers will be more willing in the future to relinquish the control they are used to in favor of a more consumer-friendly and open approach.

Posted by Alexandra League on 11/1/10 4:35 PM

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