Following up on Net Neutrality

The big news this past week was the increasingly real game of chicken that the Senate played with the budget–all but narrowly avoiding an out-and-out government shutdown. What with threats to defund such programs as NPR and family planning services, it’s perhaps not a surprise to see why the House’s silent reversal of Net Neutrality legislation hasn’t drawn as much ire as other social hot-button issues. In my opinion, however, Net Neutrality is just as important and pressing of an issue (see my primer for a basic run down of Net Neutrality).

Now, in December, the FCC took some pretty bold steps and passed a compromise: basically, they came up with a few rules that forbid ISPs from slowing online services, but left wireless companies with a lot more latitude. According to Sam Gustin at Wired,

“[n]ew rules, which will go into effect early next year, force ISPs to be transparent about how they handle network congestion, prohibit them from blocking traffic such as Skype on wired networks, and outlaw “unreasonable” discrimination on those networks, meaning they can’t put a competing online video service in the slow lane to benefit their own video services.”

Awesome, right? I know I was pumped. While these rules still neglect to regulate the Internet available via phone networks (the fastest growing in the country), it is an attempt to reclassify broadband as a communication service, and in my opinion, it’s a step in the right direction.

Fast forward to this last week, where the House voted to overturn these rules, because ultimately, Congress has the power override regulatory agencies. Now, before we panic, this vote is believed to be mostly symbolic. It still needs to go through the Senate, not to mention, President Obama has promised to veto any legislation reversing net neutrality. The fear exists, however, that it could be slipped in as a rider on other larger bills, making it harder to veto. In any event, it’s believed that Net Neutrality is “safe” for now.

Opponents to the FCC’s self-passed rules maintain that Congress hasn’t yet given the FCC the authority to regulate the Internet and that these rules are essentially a power grab. One would think that the agency regulating communication wouldn’t need to be authorized, but it’s a different ballgame in Washington. If you haven’t yet noticed, I’m leaning to the left, I know. I admit it! Regardless of political affiliations, however, I think keeping the Internet neutral is something we can all agree on. It is precisely this state that allows new business to thrive – businesses like Twitter, Skype, and Groupon – businesses that are hiring like mad in one of the worst economic climates in 70 years. This “regulation” by the FCC is simply trying to keep the Internet as it is currently – unregulated, and fair.

But that’s just me. What do you think?

Posted by Duretti Hirpa on 4/12/11 1:19 PM

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A Hat Trick for San Luis Obispo

Dan Buettner, author of Thrive: Finding Happiness the Blue Zones Way named San Luis Obispo, California the second happiest place on Earth behind Copenhagen, Denmark. ABC was the first to cover Dan’s findings and from there, Oprah got in on the ranking naming San Luis Obispo America’s Happiest City.  Jayne Clark of USA Today paid a visit to the city LEVEL calls headquarters and just reported: San Luis Obispo: The happiest place in the USA. I think this calls for a celebration!!

Maybe it’s time you checked out San Luis Obispo for your next vacation in California? Perhaps stay a while in a San Luis Obispo hotel and learn more about LEVEL Studios since we’re hiring too!

 

Posted by Alexandra League on 4/8/11 12:32 PM

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LEVEL showing some skin

On April 5th, LEVEL employees showed some skin…by going barefoot.

TOMS Shoes and their supporters went barefoot yesterday to help raise awareness for the many children in developing countries who must walk barefoot for miles to school, to get clean water and for medical help. One Day Without Shoes included hundreds of thousands of participants from around the world including students, executives, and celebrities alike.

For our 2010 Holiday Campaign, LEVEL purchased 200 pairs of shoes on behalf of its clients and subsidized the cost for employees to also buy a pair of TOMS. Continuing our support for the TOMS cause, LEVEL designated our conference rooms “no shoe zones” yesterday. Many employees were seen cruising the hallways or sitting at their desk barefoot, seemingly enjoying their chance for a socially acceptable time to go shoeless at work. Many others were spotted wearing their TOMS, each pair representing a pair sent to a child in need. You can view photos from the event on our Facebook page.

While this day was fun for us, going without shoes is a daily reality for children around the world. We can all learn from this lesson in perspective, and hope that it sparked a conversation or two about the risks these children face.

LEVEL: still an agency with sole.

Posted by Valerie Neuschwander on 4/6/11 1:22 PM

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A Perspective on Profit

Tom Adamski challenged agency CEOs to think about how they view profit in his article, Agencies Need a New Perspective When It Comes to Handling Profit. Here’s an excerpt of his article published is this week’s print edition of Advertising Age as well as today’s online edition:

To meet the demands of this dynamic age, where technology creates audiences and businesses overnight, agencies need a new approach to profit. Because advertising is an M&A-driven business, we tend to think the most valuable agencies are the ones with the highest net income. Instead, we need to view profit for its more important purpose: as a driver of innovation, transformation and sustainability.

Clients need to build brand platforms and products that work on multiple channels and devices, and do it faster and less expensively. To stay a step ahead and win engagements, agencies need to develop not only unique creative and content, but core technology as well.

Every agency CEO should have this as a key priority: How can I run the business to invest more in innovation?

Read the full article (subscription required) on Ad Age.

Posted by Alexandra League on 4/4/11 10:08 AM

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The making of a rockstar

The employment market is hot in the digital space… so how do you find the right talent? Have you thought about looking into developing your own rockstars?

We have been successful at LEVEL over the past 10 years in grooming some of our best talent through our College Programs. We originally started at Cal Poly, San Luis Obispo and have been growing the program on other campuses. Today there are four main efforts: internships, competitions, guest lectures and attending job fairs. LEVEL hosts the Annual Cal Poly Design Competition as well as the App Development Competition.

It’s a symbiotic relationship between the university, the students and our agency.  The university is able to provide their students the opportunity for real world experience through engagement with LEVEL and LEVEL is able to build rapport with students.

Internships and on-campus learning is also enriched by having LEVEL staff speak, teach and oversee class projects.  Contests and competitions give students the opportunity to expand their skills and showcase their talents.  The biggest advantage is exposure to employment opportunities at LEVEL upon graduation.

Today, approximately 11% of our current staff joined LEVEL through our College Programs and we estimate their tenure to be around five years (and counting!).

How have college programs/internships affected your choice in finding a job? How have college programs helped your company grow bright talent?

Follow me on Twitter @LEVELRecruit for the latest news on LEVEL Recruiting!

Posted by Rebecca Waits on 3/30/11 10:45 AM

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